%20(2).png)
Social Media Campaign
Between January and May 2026, the YLGET partnership implemented an international social media campaign designed to raise awareness about renewable energy, sustainability, climate action, and the role of young people in leading the green energy transition. Coordinated by SAYEG-DER, the campaign brought together partners from Romania, Bulgaria, and Türkiye under the common message #PowerTheChange.
Campaign Objectives
The Communication Strategy
Learn
Educational content about renewable energy, climate change, energy efficiency, and sustainable lifestyles.
Inspire
Youth stories, project experiences, testimonials, and examples of local action.
Act
Challenges, calls for participation, campaigns, events, and practical sustainability actions.
Campaign Highlights
Most Successful Post had 11.2K Views
_edited.jpg)
Campaign Results and Impact
Between January and May 2026, the #PowerTheChange campaign successfully promoted renewable energy, sustainable lifestyles, and youth participation in climate action across Romania, Bulgaria, and Türkiye. Our content generated over 38,000 views, reached more than 11,000 people, and sparked 1,700 interactions, on the YLGET social media accounts.
Through educational posts, videos, reels, youth testimonials, project updates, and awareness-raising challenges, the campaign reached thousands of people and generated strong engagement on social media platforms.
The campaign helped increase awareness of the green energy transition, encouraged environmentally responsible behaviours, and amplified young people's voices as active contributors to a more sustainable future.
By combining educational content, visual storytelling, and real project experiences, #PowerTheChange demonstrated how social media can be an effective tool for inspiring action, sharing knowledge, and building a community committed to sustainability.
Together, we are empowering young people to lead the green energy transition—one post, one idea, and one action at a time.